For businesses to build strong, lasting connections with customers, they must first understand what drives their decision-making. These brands must grasp what encourages customers to act in particular ways and entices them to buy the products and services they end up purchasing.
More than half of the world's population currently uses social media. People turn to the various platforms to connect with friends and businesses alike. They read stories that interest them, share news, and even investigate companies that they might be interested in buying from.