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Author

Jordan Lillis

Content Marketing Manager at Net Affinity

Jordan LillisJordan Lillis is Content Marketing Manager for Net Affinity, a booking engine technology company focused on increasing hotel’s direct bookings through smart, forward thinking technology solutions.
Insights by Jordan Lillis (7)

Our 2021 roundup in hotel marketing, bookings and tech

It’s been another long year for us all, and a tough one for the hospitality industry. Ups and downs have been weathered, with some periods of success and relief experienced amongst the harder, more worrying times of uncertainty.

How did Cyber Weekend perform in 2021?

This year’s Cyber Weekend was another strange one in the realms of consumerism. Last year, what with everyone sitting at home with nothing to do but online shop, Cyber Monday was cited as the largest day for digital sales ever recorded in the United States.

What are the hospitality trends for 2022?

We can hardly believe it’s time for a 2022 trends piece already, but here we are. As the western world continues cautiously down the path of recovery, we’ve been keeping a close eye on what recovery means for the hospitality industry going forward.

How can you increase bookings using colour psychology?

“Colors, like features, follow the changes of the emotions.” Pablo Picasso

Cancellations Rates: Where Do They Stand And How Can You Overcome Them?

Hotel cancellation rates have been steadily rising for years, in part fueled by a culture of ‘book now, pay later’ created by OTA giants. Covid did not create cancellation habits – it will perpetuate them, though.
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