Sarah Habsburg-Lothringen

BA Hons, PGCE & MSc, Tourism Training Specialist & Business Mentor for Small, Independent Hotels

Sarah Habsburg

Sarah holds a Master’s in International Responsible Tourism Management from the ICRT at Leeds Beckett University and relocated to Austria in 2019 after over two decades in Chile. She gained vast experience in the industry by leading cultural, adventure and nature tours across the Latin American continent, before setting up a backpacker’s hostel and managing a luxury lodge at the foot of a live volcano in Chile’s tourism capital, Pucón. The 2010 8.8 earthquake and the 2015 eruption of the Villarrica volcano drove Sarah to create resilience and survival strategies that were successfully applied by many accommodation owners in the area.

Following her Masters, she moved into consultancy for small, independent hotels, lodges, b&bs and hostels. Sarah is committed to representing the voice of these SMEs and after the pandemic hit, she launched, a site dedicated to supporting her target audience with motivational resources and tailored consultancy. She contributed to the book “Tourism, Travel and Covid-19: The New Narrative For Southern and Eastern Africa During a Crisis Vortex” and is passionate about inspiring responsible and sustainable tourism practices through the content she creates.

More about Sarah Habsburg-Lothringen

Insights by Sarah Habsburg-Lothringen (4)

The price of hotel sustainability: willing-to-stay and willing-to-pay?

Increased awareness and inclination to do good on holiday and reduce impact where possible is currently at the highest level it has perhaps ever been. In my opinion, how effectively tourism business owners leverage this lies in the quality and structure of their content creation strategy.

The solutions nature provides: how can hotels contribute and benefit?

The value of being outdoors has been thrust into the spotlight by the pandemic and is now prized more than ever before. This is a perfect moment for urban hotel owners to leverage this demand by increasing access to, and encouraging use of, green areas.

Sustainability-driven legislation: setting the right conditions for hospitality?

As ever, my opinion is grounded in the perspective of small, independent accommodation owners and managers. So much time is spent promoting the beauty of their location that there is a huge incentive to take better care of it.

Responsible travel: How do we make booking sustainable hotels easier?

The perception of sustainable business practice is intrinsically linked to the way it is communicated. Acceptable actions and solutions are framed through language choice and messaging approach.