Chris Hartley

CEO at Global Hotel Alliance

Chris HartleyChris Hartley’s propensity for innovation led him to create two successful hospitality joint ventures, and he is a recognized expert on the business of loyalty marketing. In 2004, he was one of the pioneers behind the launch of Global Hotel Alliance (GHA), and since 2006, has led its growth in forging a unique collaborative alliance, which enables independent, privately-owned hotel brands to compete with the world’s largest hotel companies and reduce dependence on the online booking giants. Today, GHA represents a collection of 35 brands with over 570 hotels in 85 countries and offers a shared loyalty platform to 17 million customers. The award-winning DISCOVERY loyalty programme generated over US$3 billion in revenue and eight million room nights to its member brands in 2019.
Insights by Chris Hartley (3)

A look back on 2020... Lessons learned

The year 2020 will be remembered for the start of the pandemic and the global health crisis. But for those of us in the travel industry, 2020 had a dramatic effect on our livelihoods, as the world stopped travelling.

#102 Chris Hartley, CEO at Global Hotel Alliance, on Disruptive Technologies

Joining us all the way from Dubai, CEO at Global Hotel Alliance Chris Hartley shares what hotel industry trends to expect. It’s a very refreshing conversation as we rethink travel. GHA is one of the world's largest alliances of independent hotel brands, formed out of a necessity to pool resources to compete with the mega brands.

Interview with CEO of Global Hotel Alliance On Global Travel Outlook and the Big Shift to Leisure

Christopher Hartley is CEO of the world’s largest alliance of independent hotel brands. Global Hotel Alliance, which uses a shared technology platform for its member brands, and operates a multi-brand loyalty program, DISCOVERY, which helps smaller brads compete against the huge companies.