Change can be scary, but only if you’re unprepared for it. Today’s travelers have different expectations to those of ten years ago, and if you keep treating them the same way, you’ll lose out on extra revenue and risk behind left behind by more savvy properties.
Sometimes it's the little things that elevate a good guest experience to a great one. Emails are the perfect example. Every hotelier sends emails to every guest who books with them, and the first – some would say most important – touchpoint once a booking is made is the hotel booking confirmation email.