Dr. Joe Di Donna

Clinical Professor of Marketing & Marketing Pathway Leader

Dr. Joe Di DonnaDr. Giuseppe “Joe” Di Donna is a Clinical Professor of Marketing and Marketing Pathway Leader care of Les Roches in Crans-Montana, Switzerland. He has obtained a PhD from the University of Lausanne and M.A. & B.A. care of University Statale of Milan in Social Sciences, with both his dissertations related to the world of communication. He has worked as a public relations manager, marketing manager, and press office manager for many companies and international organizations. He has more than 30 years of experience in marketing, communication, and moreover in the academic sector care of international business schools. He is also a member of the Club de Communication du Valais.
Insights by Dr. Joe Di Donna (1)

Hospitality Is The Kingdom Of Sensory Marketing

Sensory marketing is an essential tool to increase the profitability of the international hospitality industry.