Kim Haasarud

Consultant of Strategic Solution Partners

Kim HaasarudKim Haasarud is a consultant of Strategic Solution Partners and is a nationally recognized mixologist and beverage consultant, working with hundreds of liquor brands, restaurants, and hotels across the country in helping to create successful cocktail and bar programs. Her expertise and skills include bar design consultation, drink development, training, trend analysis, to-go programs and menu design. In addition to consulting with groups such as PF Chang’s, Omni Hotels & Resorts, Aimbridge Hospitality and Darden Restaurants, she has worked with dozens of beverage and alcohol brands. Kim has been a judge on Iron Chef America, as well as doing guest appearances on the "The Today Show" and CBS' "Early Morning Show.” Kim is the author of the best-selling "101…" cocktail series with Houghton Mifflin Harcourt. Most recently, she was elected as President of the United States Bartenders Guild.
Insights by Kim Haasarud (2)

A Guide to Incorporating Non-Alcoholic Spirits and Botanical Elixirs Into Your Beverage Program

You never know what really is just a fad or what is signaling a change in the industry. But the rise in non-alcoholic (NA) spirits available on the market and the buzz around them is taking on a whole new momentum.

What It Takes To Evolve A Beverage Program

The national beverage program for Omni Hotels & Resorts is rolled out on a bi-annual basis, with the same menu and mandates across all properties. As the chain has grown to include larger and more unique properties, they wanted to evolve the existing beverage program to include more unique and specialized offerings that are regionally- and property-specific.