Author

Luc Espaillard

Associate Consulting & Valuation HVS

Luc Espaillard is a French Associate with the HVS office in Toronto. Before joining HVS in early 2020, Luc graduated from the tripartite Master of Science in Global Hospitality Business directed by the École Hôtelière de Lausanne, The Polytechnic University of Hong-Kong, and the University of Houston. Luc has held several F&B middle-management positions in France, Vietnam, and Switzerland, this allowed him to observe global industry best practices which he now leverages to best advise HVS clients. Luc has a keen interest in experiential lodging and sustainable hospitality development.

Targeting Hotel Staycation Demand In Canada And Beyond

When the pandemic caused traditional sources of hotel demand to collapse, Staycation demand took on a new prominence as one of the few remaining sources of leisure demand available. Hoteliers that had never courted Staycation demand in the past were left scrambling to put together packages and marketing plans with the hope of getting at least some heads in beds during this time of market meltdown.

Opinion 4 Jun 2021