Grace Azcarate

Marketing Manager, EMEA & APAC at Cendyn

Grace AzcarateGrace Azcarate is the Marketing Manager, EMEA & APAC. In her role at Cendyn, she manages content marketing, lead generation, communications, social media and thought leadership.
Insights by Grace Azcarate (1)

The Brave New World of Booking Direct

Over much of the last decade, OTAs (online travel agencies) have become the most common way that people book hotels. These companies streamlined the booking process and added convenient features (such as easy price comparison) at a time when most hotels lacked an effective digital presence.