Author
Author

Andreea Antonescu

Research Associate in Customer Experience Management at Ecole hôtelière de Lausanne (EHL)

Andreea AntonescuAndreea is Research Associate in Customer Experience Management at Ecole hôtelière de Lausanne (EHL).

More about Andreea Antonescu

Insights by Andreea Antonescu (1)

The future of Customer Experience is human, meaningful & transformative

The concept of Customer Experience has become quite popular lately and it is used in discourses, storytelling, advertisement campaigns, business strategies, and research cross-disciplines. Therefore, at Institute of Customer Experience Management (ICEM), we decided to take a closer look at the concept and try to deconstruct it in order to generate a better understanding about its composing elements and attributes.
Advertisements