Author
Author

Elena Ivanova

Director eConnectivity Data Integrations at Cendyn

Elena IvanovaElena Ivanova, Director eConnectivity Data Integrations, is responsible for establishing goals that support the product roadmap, business values, strategic direction, and goals of the organization by maintaining a deep business and technical knowledge of Cendyn’s product suite on a global scale. Ivanova oversees research, analyzing and interpretation of data and technical processes, to anticipate and identify potential blockers and formulate recommendations and solutions.
Insights by Elena Ivanova (1)

The Importance of Clean Guest Data

Data is like gold for hotel marketers — but only if it’s good data. Learn all about how bad data can make your marketing fall flat, and discover our step-by-step process for cleaning up your database
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