Author
Author

Ross Beardsell

JLL Executive Vice President, Advisory & Asset Management Australasia

Ross BeardsellRoss is a highly motivated professional with an extensive hotel asset management background and proven success working with Hotel Owners in managing a diverse range of hotel properties, from luxury corporate CBD conference hotels, golf resorts and select service hotels. As a highly engaged hotel asset management specialist, Ross has improved business performance by ensuring hotel teams are focused on engaging with internal and external customers and maximising the financial performance of the hotel. Ross believes passionately in working collaboratively with hotel teams to innovate and make well-informed decisions to further the business. Ross' depth of hotel operations experience and ability to understand the real estate potential of hotel assets, ensures he is best placed to provide Hotel Owners with opportunities to drive optimal performance of their properties.
Insights by Ross Beardsell (1)

Low-Touch Hotels are Here to Stay

At the start of the pandemic, I implemented, when considered in retrospect, was an uncharacteristic experiment. For an entire day, I tried not to touch anything in a public space. After a few hours of what seemed like a long game of playground tag, I realised that it was impossible to shun much of our physical contact outside the home effectively.
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