Parminder Batra

CEO at TraknProtect

Parminder BatraAfter starting her legal career with some of the top legal firms such as Baker McKenzie and Lang Michener, entrepreneur, lawyer and mediator, Parminder Batra, relocated from Toronto to Chicago, where she co-founded TraknProtect with the mission of creating and supporting a safer, cleaner and more efficient hospitality environment for all stakeholders. Under her leadership, TraknProtect has become an industry leader in the staff safety device vertical based on proprietary, patented and award-winning technology, in addition to serving the broader real-time inventory and asset tracking needs of the hospitality sector. Parminder has not only set a mission-oriented and innovative culture within the Company but also has constantly strived to promote social causes. She has served as a Board Member and Advisor at Arogya World, an organization pledged to reduce the global impact of chronic non-communicable diseases; as Chair of the Chicago Chapter of The Akshaya Patra Foundation for children, and has also volunteered to the Grant Making Committee for the Chicago Foundation for Women. Parminder is a widely recognized thought leader in the field of real-time location technologies specifically safety buttons in hospitality and is a member of IHLA, HFTP and HTNG associations. Outside of building TraknProtect, Parminder loves to read and travel to far-flung places to learn about different cultures.
Insights by Parminder Batra (4)

CDC: Panic Buttons Top the List For Protecting Employees from Growing Violence Over COVID-19 Policies

In March of 2020, as news of the COVID-19 pandemic swept across communities around the world, fear, and uncertainty spread at an equally alarming pace. Wherever we turned, we were inundated with the mention of “unprecedented times” and the “new normal.

Is Employee Safety Technology the Key to Solving the Hotel Industry Labor Shortage?

The labor market disruptions from the COVID-19 pandemic have been consistently more severe for the hospitality industry. Over the last 18 months, leaders across the hotel industry have had their gaze fixed on a singular destination: the post-pandemic future.

HITEC TV: An Interview with Parminder Batra, CEO of TraknProtect

Parminder's passion for the hotel industry runs deep and this equates to a person who truly wants the best for hotel employees and their respective hotel guests. She also is deeply concerned regarding the proliferation of human trafficking and how it affects people"s lives and the lives of their loved ones.

HITEC Express Product Update - TraknProtect

TraknProtect is a real-time location technology provider enabling hotels to harness the power of location data and integrate it into their safety and operations systems. TraknProtect provides enhanced safety devices (ESDs) for hotel employees through activation of a safety button integrated solution alerting security personnel to the location of employees in need of assistance.