Author
Author

Christine Walker Scarce

Director, Product & Sales Marketing at Expedia Group Media Solutions

Christine Walker Scarce

Christine Walker Scarce leads the product marketing team at Expedia Group Media Solutions, overseeing the go-to- market strategies for the digital advertising products and services across the Expedia Group portfolio of leading travel brands. Her team is responsible for everything from product planning and positioning to marketing strategy to deliver innovative media offerings and reporting for marketing partners. Christine previously spent seven years at Expedia.com as the senior manager for destination management, where she led product strategy for Expedia.com. With more than 20 years in the marketing industry, Christine has experience in e-commerce, merchandising and technology industries, having led product strategy and development previously at Vegas.com and T-Mobile. She is a graduate from the University of Houston and lives in Seattle with her family.

Insights by Christine Walker Scarce (3)

Promote the Gift of Travel this Holiday Season

Halloween hasn’t even happened, but before you know it Thanksgiving in the U.S. will be upon us, along with Black Friday, Cyber Monday, Travel Tuesday, and—of course—the holiday season. That means travel marketers should already be thinking about how they can reach shoppers, so they can give their businesses the boost they need going into the new year.

Reaching Shoppers as they Travel the Web with PassportAds Audience Extension

As consumers spend more time with digital media and less time with traditional media, marketers are looking for ways to extend their reach. At the same time, expectations resulting from changing privacy practices have introduced new challenges.

Planning Ahead: Black Friday & Cyber Monday for Travel Marketers

Black Friday and Cyber Monday are approaching fast. Advertisers, including those for travel brands, should consider planning ahead and taking action now to ensure that they don’t miss this huge e-commerce opportunity.
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