Author
Author

Saskia Hillmann

Senior Managing Director at Ecole hôtelière de Lausanne (EHL)

Saskia HillmannSaskia is Senior Managing Director at Ecole hôtelière de Lausanne.
Insights by Saskia Hillmann (1)

Is blockchain the true solution to the OTA challenge or is it merely a silver bullet hope?

There is the paid search, the SEOs and everything else you pay commission for. This is the landscape at the moment. So, you have as a hotel, you have a Greek salad, which is very tasty, but if you mix it, it doesn't look very constructive.
Advertisements