Kristi Gole is Vice President of Transformation at Global Hotel Alliance which brings together a unique collection of independent brands, who together participate in DISCOVERY, the only multi-brand loyalty program of its kind, leveraging a shared technology platform. Through membership of GHA, brands expand their global reach and incremental revenue opportunities by sharing customer data, thus reducing dependence on OTAs, all while maintaining their management independence and individual positioning. The alliance represents a collection of 35 brands with over 500 hotels in 85 countries serving more than 17 million members. The award-winning DISCOVERY program generates approximately $2 billion in revenue and over 8 million room nights annually.
United Arab Emirates