John Plasencia

John Plasencia joined The Plasencia Group in 2014 and, as Managing Director, he works on the firm’s investment sales efforts from Dallas, Texas. In his role, he guides assets sales and is responsible for investor solicitation. John has been directly involved in the transaction of over $2 billion in lodging properties with a focus in Texas and Louisiana, ranging from high-end select service hotel portfolios to sprawling waterfront resorts. John previously served as Vice President and Senior Analyst with the firm. Prior to joining The Plasencia Group, John worked in the Feasibility and Acquisitions departments at Interstate Hotels & Resorts, a global hotel management company that has since merged with Aimbridge Hospitality. Interstate, which was the largest hotel operator in the world during John’s tenure, proved the ultimate training ground for an aspiring hotel advisor. During his time with Interstate, John facilitated the procurement of numerous hefty management contracts, in addition to the acquisition of other hotel management companies. John graduated from Northwestern University, where he studied marketing and played football. He is a loyal patron of Parasol’s in New Orleans and Brix Barbecue in Fort Worth. He is an avid football fan and volunteers with the Dallas school district as a reading tutor. He lives in Dallas with his wife Ariel, a broadcast journalist, and Nori, their golden retriever.