Herbert Laubichler-Pichler

Herbert Laubichler-Pichler is a hospitality veteran with life-long experience making guests feel welcome at hotels and resorts in Europe and Asia. Austrian-born Mr Laubichler-Pichler is currently the Managing Director of Alma, a new 30-hectare resort overlooking Long Beach on Vietnam's Cam Ranh peninsula, with 14 food and beverage outlets and a cascade of 12 beachfront swimming pools. Mr Laubichler-Pichler's work in Vietnam includes management of some of the country's most acclaimed properties such as Anam, that also fronts Long Beach, Ho Chi Minh City's Reverie Saigon and Nam Hai in Danang. His experience in Asia also includes overseeing the opening of Raffles Hainan in China, working for Shangri-La Hotels and Resorts in mainland China, Hong Kong, Singapore, Malaysia and the Philippines, and managing GHM (General Hotel Management) properties in Malaysia. Born into a hotelier family, Mr Laubichler-Pichler started out in the industry working at his parents' guesthouse in his native Austria as a bellboy at 10 years of age during the summer season. He later studied hotel management at the Hotel and Catering College Schloss Klessheim and became a certified chef before steadily rising through the ranks to become the general manager at properties in Austria, Germany and Cyprus.