In May 2014, Hotel industry veteran Edward Scheetz announced the launch of a new hospitality brand, Chelsea Hotels, a re-brand and evolution of the former King & Grove Hotels. Chelsea Hotels includes Hotel Chelsea born 1884, Martha Washington born 1905, McCarren Hotel & Pool born 2011, Ruschmeyer’s born 1952, and Astor Hotel to open in 2016. In a move that supports his vision and strategy for growth, Scheetz enrolled the pioneering design agency Pandiscio Co. to help further develop the unique identities of each property, and to create Chelsea Hotels, a new and powerful brand that unites them. The roll out of Chelsea Hotels will begin with this month’s launch of McCarren Hotel and Pool, formerly King & Grove Williamsburg. In late August 2014, King & Grove New York will re-launch under the hotel’s original name Martha Washington. The historic Hotel Chelsea will open in 2015, and a new project, Astor Hotel, will open in 2016. Ruschmeyer’s in Montauk is currently open.