Time Hotels is a nod to Dream Hotel Group's lifestyle roots. As an upper upscale lifestyle brand on the cusp of luxury, it caters to a clientele looking for progressively designed spaces and forward-thinking dining options without a more refined approach. Sidestepping the raucous nightclub scene, its properties feature a more sophisticated lounge feel. Boutique in its ethos regardless of room count, Time offers a more evolved perspective on the lifestyle hotel movement. Beginning with The Time Hotel itself in 1999, the brand now caters to consumers seeking a stylish, relevant option for well-located, well-designed accommodations in gateway locations.