In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, the Nikki Beach concept has transcended its international venues and grown into a global, multifaceted luxury lifestyle and hospitality brand comprised of a Beach Club Division; a Hotels & Resorts Division; a Lifestyle Division; a Special Events Division and Nikki Cares, a 501c3 Non-Profit Charity Division. Nikki Beach can now be experienced in: Miami Beach, Florida, USA; St. Tropez, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; Marrakech, Morocco; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Phuket, Thailand; Porto Heli, Greece; Bali, Indonesia; and opening soon in Dubai, UAE. Nikki Beach has pop-up locations during the Cannes, Toronto and Sundance Film Festivals, and, for the 2015 summer season, on the rooftop of the Fairmont Monte Carlo. The Hotels & Resorts division has properties in Koh Samui, Thailand and Porto Heli, Greece. In 2016, Nikki Beach will be opening a resort in Dubai, United Arab Emirates.