Hotel Brand


By NOVUM Hospitality

Native, inspiring, unique – that‘s niu. The brand represents a fresh and new comfortable hotel brand that links directly to the lifestyle of today‘s society of young and oldschool from Generations Y and Z. The niu hotel pulsates with life: public and communal spaces in the hotel and Living Lobby merge into one, meaning that guests no longer have to hide away in their rooms. A leather sofa in the lounge-style lobby or a period writing desk from the 30s in the innovative co-working space invite you to stay and work. The snacks and drinks served at the niu are sourced from preferred local independent suppliers just as the products on sale in the niu shop are. Social networks are transformed into a living reality at niu. Every niu hotel is designed as a sustainable, innovative and urban meeting place. Smart and practical room concepts featuring refined bathrooms exude passion and embody the expectations every niu guest has for comfort.

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Brand Timeline (22)
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