Hotel Brand


by NOVUM Hospitality

NIU by NOVUMNative, inspiring, unique – that‘s niu. The brand represents a fresh and new comfortable hotel brand that links directly to the lifestyle of today‘s society of young and oldschool from Generations Y and Z. The niu hotel pulsates with life: public and communal spaces in the hotel and Living Lobby merge into one, meaning that guests no longer have to hide away in their rooms. A leather sofa in the lounge-style lobby or a period writing desk from the 30s in the innovative co-working space invite you to stay and work. The snacks and drinks served at the niu are sourced from preferred local independent suppliers just as the products on sale in the niu shop are. Social networks are transformed into a living reality at niu. Every niu hotel is designed as a sustainable, innovative and urban meeting place. Smart and practical room concepts featuring refined bathrooms exude passion and embody the expectations every niu guest has for comfort.

More about NOVUM Hospitality

Other Brands by NOVUM Hospitality
NOVUM Hotels
NOVUM Select Hotels
NOVUM Hotels
Photos (36)
Hotel Development

niu Fender

End 2019 NOVUM Hospitality opens her second niu hotel in The Netherlands. This time in the capital, Amsterdam. The hotel opens its doors in the Entrepothaven at the Cruquiuseiland. The hotel focusses on millennials and finds a connection with the lifestyle of the contemporary society.

niu Air, Frankfurt

NOVUM Hospitality and project developer GBI AG have started another joint project in laying the foundation for a niu hotel with 344 rooms in Frankfurt. The midscale hotel, in chic design, is being built on Rebstockpark in Leonardo-da-Vinci-Allee, an ideal location for guests of the Main metropolis, with this district being the gateway to the highly frequented exhibition grounds.

Niu Eschborn

Russelsheim-based MERKUR Development Holding (MERKUR) and NOVUM Hospitality are continuing to extend their partnership. MERKUR, as developer for NOVUM Hospitality, is to build a new hotel at Mergenthaler Allee 23-25 in Eschborn/Taunus.

Brand News

niu friends: NOVUM Hospitality and Viva con Agua commence extensive collaboration

For its young brand niu, NOVUM Hospitality is focussing on socio-cultural collaboration by teaming up with the non-profit Hamburg-based Association Viva con Agua de Sankt Pauli e.V. As part of its partnership with niu hotels, a select group of artists collaborating as part of Viva con Agua Arts and Millerntor Gallery have decorated the hotel walls in the artistic and urban "good Swag" style.