IHG (InterContinental Hotels Group), one of the world's leading hotel companies, today announces that avid hotels, its new high-quality midscale brand, is now available for franchising in Mexico. The launch of the brand in Mexico closely follows the introduction of avid hotels in the U.
The groundbreaking comes only two months after the brand was launched, well ahead of initial projected timing. Since launching avid hotels, developer interest and demand continues to be strong, with more than 100 franchise applications ...
Hotel giant InterContinental has announced it's intention to develop a new luxury hotel brand as well as a new soft brand. Following the launch and success of it's Avid Hotels brand in the mid-scale sector in September, IHG has spotted a few more gaps in their portfolio that it's planning on filling.
IHG (InterContinental Hotels Group) today revealed the name of its new high-quality midscale brand, avid hotels, alongside a brand logo and renderings of the hotel exterior, public space and guest rooms.