Brand
Hotel Brand

BW Signature Collection®

By Best Western

Enticing guests with a unique hotel experience marked by a home-away-from-home comfort and value, BW Signature Collection® is the perfect travel accommodation. Our collection of surprisingly affordable hotels offers today’s travelers relaxed settings, modern amenities such as complimentary Wi-Fi, and a warm welcoming stay – locally and around the world. Every destination is unique. While a cookie-cutter hotel experience may be okay for some, the most discerning travelers are looking for a more authentic experience. BW Signature Collection properties are carefully chosen and thoughtfully designed to offer an atmosphere that reflects the personality of each destination. Offering the best in value, this uniquely crafted hotel collection connects guests to Best Western Rewards® for exclusive benefits and exceptional rewards.

Brand Timeline (2)
Other brands by Best Western
Aiden Hotel℠
BEST WESTERN
BEST WESTERN PLUS
BEST WESTERN PREMIER®
BW Premier Collection
Executive Residency by Best Western
GLō
Sadie Hotel℠
SureStay
Vib