Hotel Brand


/slash/ SLASH: Such a beautiful and simple mark that symbolizes many things. Once used to mark periods and commas, the slash is now most often used to represent exclusive or inclusive, division and fractions, and as a date separator. Like many typographic symbols, the slash has found its very own special place in pop culture. Further uses of the slash have developed nowadays in the technological sphere. Every URL for every website you visit contains slashes. It has become a unique symbol that is now part of our daily life. ​ Inspired by its simplicity & complexity combined, and its ability to transcends time, SLASH Kawasaki tries to push boundaries of what a hotel can offer. Like the symbol, we push for a unique & simple experience, full of multifunctionality and playfulness. We want to represent the (/ SLASH) symbol we all know and love today.
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