Travel Marketing Executives (ATME) Travel Marketing Conference

At ATME 2012 Travel Marketing Conference, the answers to these crucial questions and more will be revealed. Join us in Chicago -- there's no better way to ensure that you, your brand and your message are more relevant than ever.

Relevance: The New Marketing Imperative

Your job as a travel marketer isn’t easy -- and it never will be. An uneven global economy, sprawling technologies and media platforms, and a proliferation of brands and distribution options further complicate travel marketers‘ decision making. Today’s customer is a moving target, and your competitor is just a click away.

Though it’s tempting to cut prices or offer loyalty program “bonus points,” these actions aren’t strategies -- they’re tactics. As you strive to help your brand achieve the greatest possible success, you have one only one option: Finding new ways for you to increase the relevance of your brand, its products and, of course, your marketing efforts.

Whether you’re an airline, hotel, cruise line, rental car agency, travel agency, tour operator, wholesaler, destination, technology provider, or media outlet, whether you’re a digital or “traditional” business, mass market or high-end -- if you’re not relevant, you’re invisible to your prospective customer.

At the 2012 ATME conference, you’ll join your peers in a dynamic event designed to provide you with creative, sound, actionable insights designed for you to take back to your office and apply. Among the many topics that will be discussed at the 2012 ATME conference are:

• What the industry’s top CMOs are doing to keep their brands, marketing, and messages relevant. • The importance of mobile as a marketing and commerce channel. • How to use customer insights to increase preference and spending

ATME is honored that Mark Bergsrud, Senior Vice President, Marketing, United Airlines, will deliver our opening industry executive keynote presentation, discussing how the world’s largest airline strives to be relevant to its diverse group of global customers. Robert Cole, CEO, Rock Cheetah, will speak about the collision of SEO and social media. Henry Harteveldt, industry analyst at Atmosphere Research Group, will share the latest insights into worldwide traveler behaviors and attitudes.

Unlike other travel industry events populated with egos, pay-to-play participation, and “consultants” of questionable merit, the ATME conference helps you understand what trends matter, and how you can use them to your business benefit. Since conference attendance is limited, ATME helps ensure that you will experience the greatest, most useful possible interaction and networking.

For more than 30 years, ATME has served as the go-to resource for travel marketing professionals. ATME is the industry’s only not-for-profit professional development organization. ATME’s conference speakers and participants are chosen for their and their brands’ credibility and accomplishments, not because they’re sponsors or paid a fee to present. ATME is honest, timely and -- yes -- relevant.