HSMAI Travel Internet Marketing Strategy Conference (at TravelCom)

8:30 – 9:00 am
Networking Coffee

9:00 – 9:15 am
Welcome & Opening Remarks

Bob Gilbert, President & CEO, HSMAI; Trevor Stuart-Hill, Vice President, Accounts & Revenue Management, SynXis & Chair, HSMAI Travel Internet Marketing Special Interest Group Advisory Board

9:15 – 10:45 am
Keynote Presentation – Globalization’s Growing Impact on Ecommerce & Distribution – Additional information coming soon!

10:45 – 11:15 am
Networking Break

11:15 am – 12:15 pm
Panel Discussion – The Convergence of Disciplines...Symbiosis or Combat? This panel will explore the interplay and increasing convergence among the disciplines of internet marketing, revenue management, distribution, CRM, and sales...and the struggle for power and control among them. What does it look like today and would could it look like down the road?

Speakers will share their opinions on the skills needed to effectively drive revenue in a converging organization, ideas for justifying additional online expenditures for internet marketing, and thoughts on educating senior leadership in order to secure that funding. They also take a critical look at where the friction is and where the opportunities for collaboration are.

12:15 – 1:30 pm
Boxed Lunch and Relaxed Networking
Enjoy this time to catch up with old friends and make new ones, learn what the great exhibitors have to offer, and check in at the office if you need to.

1:30 – 2:45 pm
What Not to Wear – Real Life Web Site Reviews
Your bravery will be rewarded! Put your URL in the fishbowl at the front of the stage…4 or 5 URLs will be drawn and reviewed and critiqued in real time by a panel of seasoned web developers. The reviewers will consider aspects like human factors, search engine optimization, linkage opportunities, keyword density, meta tags, and content and provide constructive point-in-time feedback from which all attendees can learn. Whether your URL is chosen or not, you’ll go back home with fresh ideas drawn from real life examples.

2:45 – 3:45 pm
Keynote Presentation – Mobile Marketing and Other Big Things to Think About – Additional information coming soon!

3:45 – 4:30 pm
Open Forum

4:30 – 5:30 pm
Networking Reception