Trust or Consequence | Why Credibility is the Killer App for Online Travel
Feb 28, 2005
Frontiers of Flight Museum
Dallas, United States
Join Bill McGee, one of the most respected names in travel journalism, in a no-holds-barred presentation and open forum among industry leaders and consumer groups on insights and data you can't find anywhere else:
- Exclusive preview of new WebWatch research on booking first- and business-class airfares
- Future trends in online travel, the biggest market force on the Web
- The impact of "zillion-dollar" marketing competition among the 10 leading independent sites
- Suppliers, such as hotel chains, "buying back" their distribution systems and promising exclusive deals
- Online marketing practices that are confusing at best, deceptive at worst
- The latest on WebWatch’s joint research venture with European consumer groups in the U.K., France, the Netherlands, Belgium, Germany and Denmark
- Cutting through the advertising haze to determine what really rings true at the online cash register
- How five little Web site guidelines can make a big difference in consumer trust