Risk & Crisis Management Seminar

Bert “Bow-Thai” van Walbeek has been an Hotelier for 35 years and Marketer of Tourism for 25 years, a Motivator for 15 years and a lecturer for 15 years. After completing the Hotelschool in The Hague, the first part of his career was accomplished in Europe working in operational and later sales and marketing positions in Hilton, Inter-Continental, Canadian Pacific and Sheraton Hotels around Europe. The second part started with his arrival in Thailand in 1985, where he spearheaded the successful marketing efforts to reposition the Royal Orchid Sheraton. He also became a member of the Marketing Committee of TICA ( Thailand Incentive & Convention Association ) , and was the Founder and first President of the Thailand Chapter of SITE ( Society of Incentive Travel Executives). By the end of 1988 he was appointed as Sheraton’s Vice President Marketing for the Middle East, an area that covered 5 time zones and 26 hotels. During this tenure he had to face the marketing opportunities of the Gulf Crisis and developed the "Back To Normal" concepts for both the Sheraton Hotels in the area and for the Egyptian General Authority for the Promotion of Tourism. These recovery programs were launched 2 weeks after the Gulf Crisis was resolved. Click here for more...