Business Design Centre
London, United Kingdom
For 10 years, Sleep has led the market as Europe’s premium event for hotel design and development. Sleep is an annual meeting place for the global design community, where designers, architects, hotel owners, developers, operators and investors join with one common objective – to source and knowledge share for the design and creation of stunning hotel environments.
Sleep returns for 2017 with the provocative theme “Loyalty: Lessons in Love” shaping the direction of the two-day event on 21-22 November at the Business Design Centre in London. Last year attendance surged to over 4,700. This year sees a new twist thanks to a unique collaboration with Ipsos Loyalty, the global leader in customer experience, satisfaction and loyalty research which is helping deliver a narrative that so many are starting to discuss.
Sleep Set The annual Sleep Set competition sees leading international design practices bring to life the theme. Each team will develop a guestroom exploring how design contributes to the more emotive and elusive ingredients for successful hotels, guest retention, relationships and advocacy, proposing a guest experience so meaningful that loyalty becomes love. The Exhibition – Every year, the exhibition is carefully orchestrated to ensure the most compelling combination of newcomers and regular names, larger manufacturers and bespoke artisans. Amongst the stands for 2017, most of which have been filled, are Sleep newcomers Mitsushige Nishiwaki, who will display his whimsical etchings, and Avivo Lighting, designer and manufacturer of statement illumination fixtures. Returning Sleep exhibitor THG Paris will show its new transitional collection, Dean, while Italian brand ALPI will showcase new collections designed by Kengo Kuma, Piero Lissoni and the Campana Brothers which balance impressions of nature with graphic patterns.
The Conference – This will also explore the theory and the practice of “Loyalty: Lessons in Love”. Forward-looking panels of experts working in hotel development as well as operators, investors, designers and innovators will debate this and other topics likely to impact the industry in months to come; roundtables will offer face-to-face opportunities to learn from the leaders. The conference is freeto-attend.
Spaces – Returning in 2017 is the innovative collection of product showcases, each designed as an imaginative interpretation of different hotel areas. These spaces created by select furnishing and accessory suppliers will further explore loyalty and love through designs that emphasise human touchpoints within the guest journey. Companies confirmed to date include Bang & Olufsen; Serralunga / Symo Parasols; Unopiù; Fabio Alemanno Design; Brintons; Roca; Crosswater; 10DEKA; Sans Souci; Yapiarti and Caberlon Caroppi, a Milan-based studio that will design a mini room-set with Italian brands.
Late night opening Once again Sleep will stay open until 8.30 pm on Day One to allow time-pressured designers to attend, for more business to be done and for networking to be enjoyed with a party vibe. “Sleep is a community of boundary-pushing innovators and design philosophers who are intuitively aware of how spaces affect human nature,” says Joel Butler, Brand Director of Sleep. “Sleep 2017’s theme plays to this strength. Whether family, friends, colleagues, or hotel guests, the qualities of loyalty and love speak to every person’s desire to feel valued. At this year’s event, visitors will learn how design can spark feelings of wellbeing and love, which in turn creates cherished experiences guests seek to recapture through repeat visits. After all, being hospitable should be at the heart of the hospitality business.”
Sleep 2017 is organized by UBM EMEA.
Senior Marketing Executive
Phone: +44 (0)20 7921 8381