Register now to join Professor Bonnie Knutson and Plan B Hospitality Consulting Founder Roger Young as they examine this question in a complimentary, one-hour Webinar.

Knutson, a recognized travel trend expert and Wall Street Journal published professor, will explain the most critical steps to differentiating your hotel. She will also give you tips on identifying your hotel's key attributes and creating an experience that drives more bookings.

Drawing from his 31 years in the hospitality industry, Roger Young will provide several real-world examples of differentiation in action. His Plan B consultancy has used many of Knutson's ideas to help many distinguished hotel properties stake their unique claim in the marketplace, including Best Western, Holiday Inn, and Ramada and "own" that position in the travel shopper's mind.

Special GeoBeats Offer

3 attendees will receive a complimentary GeoBeats video. These 60-second spots are high-quality, custom-designed to tell your hotel's story and proven to drive consumer action.

Register today and start driving more bookings.

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