The 2014 event was praised by both suppliers and buyers as an “excellent new event for business development, knowledge enhancement and exclusive networking” in the region with global relevance. The table-top event introduced 45 international Hosted Buyers to 45 African and Indian Ocean exhibitors over the course of 2.5 days at the Cape Town International Conference Centre (CTICC). The success of the one-to-one pre-scheduled appointment system guaranteed nearly 1,500 appointments over two days, an average of 33 business appointments for the regional exhibitors. International Hosted Buyers represented 17 countries including UK, Ireland, Germany, France, Belgium, Netherlands, Poland, Sweden, Switzerland, Turkey, UEA, China, Australia, Hong Kong, India, Kenya and the United States.

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