Spend one full day with Red Roof team members and guest lecturers learning ways to improve your daily

operations, marketing and sales. The Forum on Leadership for Women Entrepreneurs is also an opportunity to network with your fellow hoteliers and other industry professionals. Plus by attending you'll earn a point toward your Certified Hotel Owner recertification with AAHOA and Red Roof franchisees will earn eight hours of Continuing Education credit.

Meet the experts. Red Roof team members and guest speakers will lead sessions including:

  • Marketing and loyalty
  • Direct sales
  • Revenue Management
  • And, special lunch speaker Dina Patel, AAHOA Female Director at large, Western Division

Plus a special panel of intergenerational women entrepreneurs will share their experiences Moderated by Dr.

Lalia Rach, Dean Emeritus, NYU Preston Robert Tisch Center for Hospitality, Tourism and Sports Management.

Women have long been a strength of the hospitality industry across all disciplines - accounting, human

resources, sales, purchasing, general manager and owner. Our business is increasingly competitive and complex with the advent of new brands, growth of third party booking channels and increasing guest expectations.

At the Red Roof Forum on Leadership for Women Entrepreneurs, we will focus on the business skills required

and available tools to successfully meet these challenges.

Red Roof is dedicated to helping all women become great hotel professionals. Attendance at this first-of-its-

kind women's forum will help you achieve success!

For more information please contact Karen Zhu
+ 1 305 443 0646

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