PURE Life Experiences
Palais Des Congrès, Marrakech
PURE Life Experiences is the world's leading travel trade show for the high-end Experiential Travel community. More than a meeting place, PURE brings together like-minded people renowned for producing the most immersive Experiential Travel products in the world.
PURE Life Experiences was founded in 2009 by travel visionaries Serge Dive and Sarah Ball (Beyond Luxury Media Ltd.). Their ambition was to create a platform for an emerging movement of mavericks re-imagining the role of high- end, experiential travel to positively impact conservation efforts and transform lives.
Today, PURE is a global community of heroes changing worlds by catalysing adventure, personal connections and a conscientious approach to the environment and local communities. These ‘PUREists’ gather once a year in Marrakech for a week of ideas, inspiration and innovation, sparked by an annual conference and seminars, nurtured by three days of pre-scheduled meetings and punctuated by networking lunches and parties.
Thanks to PURE’s exacting entry criteria, our hand-selected guest list features the industry’s most exciting high-end suppliers, accomplished Private Travel Designers and globally renowned media.