PURE Life Experiences was founded in 2009 by travel visionaries Serge Dive and Sarah Ball (Beyond Luxury Media

Ltd.). Their ambition was to create a platform for an emerging movement of mavericks re-imagining the role of high- end, experiential travel to positively impact conservation efforts and transform lives.

Today, PURE is a global community of heroes changing worlds by catalysing adventure, personal connections and a

conscientious approach to the environment and local communities. These ‘PUREists’ gather once a year in Marrakech for a week of ideas, inspiration and innovation, sparked by an annual conference and seminars, nurtured by three days of pre-scheduled meetings and punctuated by networking lunches and parties.

Thanks to PURE’s exacting entry criteria, our hand-selected guest list features the industry’s most exciting high-end

suppliers, accomplished Private Travel Designers and globally renowned media.

For more information please contact Charlotte Stebbings

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