Local as well as international industry experts will provide insights and facilitate discussions on the latest trends, case studies, research and industry data that will show you how you can create a plan to maximize your occupancy, average daily rate and profitability ratios.

This year HSMAI UAE is launching the "Top 10 Extraordi nary Minds" in Sales, Marketing and Revenue in the Middle East. This award will recognise individuals who have made a significant contribution to the industry.

To learn more on this and align ourselves with the regions need of "Convergence and Competition", we welcome you to be part of this very exciting HSMAI 2nd Middle East Conference 2017.