September 15, 2017

3:00pm - 8:00pm: Registration

6:00pm – 11:00pm: Welcome Reception & Entertainment

Amy Ashton, Comedian

September 16, 2017

9:00 am - 10:00 am: Breakfast

10:00 am – 10:15 am: Opening Remarks

Speaker: Judy Chu, U.S. Congresswoman 27th District of California

10:15 am – 10:30 am: Icebreaker Activity

10:30 am – 12:00 pm:

Session: Development Strategies

Gain insights on hotel development strategies and implement these strategies by creating a development plan during the session.

Speaker: Carl Winston, Director of the School of Hospitality & Tourism Management, San Diego State University

12:00pm – 1:00pm: Networking Lunch

Sponsored by Choice

Speaker: Tim Shuy, VP Owner and Portfolio Strategy, Choice Hotels

1:00 pm - 1:15 pm: Focus Group

Provide your input on how AAHOA can better serve our women hoteliers.

1:15 pm - 2:00 pm:

Session: Revenue Generation through Marketing & Sales

Learn how to interpret industry reports and adjust marketing & sales strategies accordingly, then incorporate what you've learned into your development strategy.

Speaker: Tammy Farley, CEO, Rainmaker

2:00 pm - 2:15 pm: Break

2:15 pm - 3:00 pm:

Session: Operational Leadership: Conversations, Relationships, and Results

Understand strengths and weaknesses in your leadership style, and determine how to best communicate with your team to ensure everyone is on the same page.

Speaker: Vinay Kumar, Leading for Breakthroughs

3:00 pm - 3:50 pm:

Panel Session: Applying Development, Sales/Marketing, and Leadership to Your Business

Learn from hospitality industry directors and managers about how they incorporate development strategies, sales and marketing, and leadership styles into their day-to-day businesses.

Moderator: Frances Kiradjian, Founder, Boutique Lifestyle & Lodging Association (BLLA)

Panelists:

  • Lisa Adams, Regional Vice President, Franchise Services, Choice Hotels
  • Tina Burnett, Managing Director, Franchise Development, G6 Hospitality

  • Vickie Lam, Vice President Franchise Operations, Red Roof Inn

  • Lisa Maggiore, VP Strategic Accounts, Hilton

3:50 pm - 4:00 pm: Closing Remarks

For more information please contact Akshar Patel