HSMAI Region Europe Seminar: How to reach the Chinese market better
At HSMAI, we are putting together a special presentation on this interesting topic, especially 2018 is the official China-EU Tourism Year.
We will cover:
- The potential of the market
- The latest trend (the image of everyone coming in tour groups, following someone holding a yellow flag, and visiting 7 countries in 5 days is no longer valid)
- Overcoming the barrier of the Great Firewall of China
- Utilising Chinese social media (especially Weibo and WeChat) to connect with Chinese audience
- Establishing a bullet-proof website inside China
- Get "visible" in China
For more information please contact Ingunn Hofseth