Join us as we welcome back Dr. Lalia Rach, Rach Enterprises for this fascinating presentation!

Sales, Marketing and Revenue Management professionals live in a challenging landscape best described as "this is us" but it's not who we used to be! The hospitality industry has entered the upside-down era when leaders are identified as under-dogs and challengers are lauded as ready for prime-time. The time is now for thoughtful, entertaining and stimulating discussions that promote dealing with complexity while releasing the past; embracing a data-driven reality rather than relying on assumptions; and valuing an agile adjustment mentality. In a direct and entertaining fashion, Lalia will force you to think differently by blending stories and humor to deliver ideas that are inspiring and practical.

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