GuestCentric, OTA Insight and Small Danish Hotels debate how to grow hotels' revenue with the right balance between the direct channel and OTAs using new digital tools.

Michael Territt, GuestCentric's UK Regional Director for Key Accounts, will be one of the speakers at the event in Copenhagen. His presentation will focus on the digital marketing tools available to independent hotels and boutique brands that help hoteliers increase their revenue by driving more direct bookings.

"We believe that we're entering the age of direct bookings and we aim to provide hoteliers with the best tools to fulfill that future. With this type of events, we and our partners aim to share our knowledge with hoteliers so that they can develop a successful, integrated digital strategy that accounts for the rise of direct bookings and also for OTAs and other players, such as metasearch websites or price comparison engines", said Pedro Colaco, CEO of GuestCentric.

Tijl Speetjens, Business Development Manager for OTA Insight, will address the audience on the challenges posed to hoteliers by the everchanging landscape of online distribution, from to the role of OTAs and metasearch engines to the emergence of new players coming into the hospitality industry.

"OTA Insight is excited to be participating in these innovative educational workshops: we look forward to providing hoteliers with insights and details on current trends to help them understand the changing digital distribution landscape", said Gino Engels, Co-founder and CCO of OTA Insight.

JørgenChristensen, CEO of Small Danish Hotels, will address the role of hospitality soft brands in the midst of the modern hotel distribution landscape, from marketing to guest attraction and retention.

"We're delighted to be a part of this roadshow and to act as a sort of host for its passage through Denmark. Each one of these events is a unique opportunity for hoteliers and technology experts to meet and exchange ideas and experiences, moving together to move the hospitality industry forward", said JørgenChristensen, CEO of Small Danish Hotels.

For more information please contact Rui Braz
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