HSMAI's Adrian Awards Dinner Reception and Gala recognizes inspiring best practices in sales and marketing for the hospitality industry. This multifaceted-event celebrates lifetime achievement; award-winning approaches to advertising, public relations, and digital marketing; and the teams that make it all happen. This black-tie networking extravaganza allows key constituents within the hospitality industry to connect with one another. With a crowd of nearly 1,000, it is a networking and celebratory event unlike any other.