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Revenue Optimization Conference (ROC)


Minneapolis Convention Center
Minneapolis - MN, United States

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For more than 15 years, HSMAI's Revenue Optimization Conference (ROC) has been the place where hotel revenue leaders unite for education, collaboration, and innovation. Every year this conference delivers the most compelling and comprehensive revenue-management event for the industry, with more than 650 key stakeholders coming together to address the most critical trends affecting revenue management in hotels today. With powerful educational and networking opportunities, ROC is the can't-miss conference of the year for learning and engagement. It's where senior leaders in hotel revenue management connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business.

Revenue Optimization Conference (ROC) is organized by

Jason Smith
VP communications
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Recent Revenue Optimization Conference (ROC) News

Revenue Management Roles Elevate Women in Hospitality | By Jason Q. Freed

21 June 2019 — It was no accident that the stage comprised three female hoteliers during the "Revenue Professional's Guide to Asset Value and Profitability" session at HSMAI's Revenue Optimization Conference on Wednesday.
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iVvy, the Online Group Bookings and Hotel Sales Management Software Gets Ready to Dazzle at ROC Americas 2019

10 June 2019 — iVvy Inc., the leading Venue Management Software company, today announced they will be exhibiting their award-winning technology at the 2019 Revenue Optimization Conference (ROC) in Minneapolis. ROC, organized by the Hospitality Sales and Marketing Association International (HSMAI), will take place on June 18-19, and is co-located with HITEC 2019.
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HSMAI Releases Evolving Dynamics: From Revenue Management to Revenue Strategy

5 June 2019 — Reimagine the role of revenue optimization in your revenue strategy. HSMAI's newest publication, Evolving Dynamics: From Revenue Management to Revenue Strategy takes a deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimization.
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