The HSMAI Day, UK
This year´s HSMAI Day UK will take place at beautiful St James Court Hotel in London which is part of Taj Hotels.
Understanding the true value of loyalty programmes. Who Should Attend:
- Hotel ownership groups that wonder about the value of the loyalty programme (after all, the owner may think "if it is such a strong brand, why do I need a Loyalty programme?")
- Those who want to know how to calculate the value of such programmes
- Front office and others involved in managing those guests who are part of the hotel's loyalty programme
- Revenue managers who must learn to incorporate loyalty into their forecasting
For more information please contact Benedicte Bøgh