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St. James' Court
London, United Kingdom

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HSMAI Europe

This year´s HSMAI Day UK will take place at beautiful St James Court Hotel in London which is part of Taj Hotels.

Understanding the true value of loyalty programmes. Who Should Attend:

  1. Hotel ownership groups that wonder about the value of the loyalty programme (after all, the owner may think "if it is such a strong brand, why do I need a Loyalty programme?")
  2. Those who want to know how to calculate the value of such programmes
  3. Front office and others involved in managing those guests who are part of the hotel's loyalty programme
  4. Revenue managers who must learn to incorporate loyalty into their forecasting

The HSMAI Day, UK is organized by HSMAI Europe

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