HSMAI's Adrian Awards Dinner Reception and Gala, January 21, 2020, at the New York Marriott Marquis, recognizes inspiring best practices in sales and marketing for the hospitality industry. This multifaceted-event celebrates lifetime achievement; award-winning approaches to advertising, public relations, and digital marketing; and the teams that make it all happen. This black-tie networking extravaganza allows key constituents within the hospitality industry to connect with one another. With a crowd of nearly 1,000, it is a networking and celebratory event unlike any other.

The HSMAI Adrian Awards competition is comprised of multiple categories in three entry divisions: advertising, public relations, and digital marketing. Gold winners are celebrated at the Adrian Awards Gala Dinner Reception, which is co-sponsored by HSMAI, Google and TravelClick, and their work is showcased on-screen as part of the Gala opening. All winning entries are showcased in the online winner's gallery.