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HSMAI's Revenue Optimization Conference (ROC)


Henry B. Gonzalez Convention Center
San Antonio - TX, United States

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For almost two decades, HSMAI ROC has delivered the most compelling and comprehensive event for the hotel revenue optimization discipline, with more than 650 leading professionals coming together to address the most critical trends affecting hotels today. This June, senior leaders in hotel revenue optimization, sales, marketing, and distribution will connect in San Antonio, Texas, to engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business. Hospitality leaders at this event are responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts. ROC also showcases partner companies serving the revenue management industry, including consultants, technology vendors, and companies providing products and services in revenue management, execution, and reporting.

In addition to the main conference, HSMAI presents “HSMAI Helps,” a volunteer opportunity benefitting San Antonio, Research in Action presentations and reception, and a VIP reception honoring Certified Revenue Management Executives (CRME). HSMAI will also host an awards ceremony presenting the Vanguard Award for Lifetime Achievement in Revenue Management, and the Revenue Management Professional of the Year Awards.

HSMAI's Revenue Optimization Conference (ROC) is organized by HSMAI

Recent HSMAI's Revenue Optimization Conference (ROC) News

HSMAI ROC Americas in San Antonio Announces New 2020 Dates

19 March 2020 — Due to worldwide uncertainty surrounding the impact of the COVID-19 pandemic, HSMAI ROC Americas 2020 has been rescheduled for October 26-27 in San Antonio. The main ROC program will be Monday, October 26, at the Grand Hyatt San Antonio. Tuesday, October 27, will feature the HSMAI Chief Revenue Officer Executive Roundtable programs, CRME and CHDM review courses, and Partner Insights sessions.
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HFTP and HSMAI Announce New Date for HITEC and ROC San Antonio

18 March 2020 — In light of the worldwide uncertainty stemming from the impact of the COVID-19 pandemic, the North American Hospitality Industry Technology Exposition and Conference (HITEC®) has been rescheduled to October 26-29, 2020. In addition, the co-located HSMAI ROC Americas will take place October 26-27.
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HSMAI 2020 ROC Regional Conferences Set in 5 Diverse Cities Around the Globe

17 January 2020 — The Hospitality Sales and Marketing Association International (HSMAI) is proud to announce the return of five regional Revenue Optimization Conferences (ROC) in five major cities around the world in 2020: London, Singapore, San Antonio, Sao Paolo, and Dubai.
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PROVision Partners International LLC
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