The in-person edition of ITB Berlin 2022 will not take place as originally planned. Owing to the latest developments and accompanying directives as a result of the coronavirus pandemic, Messe Berlin is unable to afford its exhibitors and partners the necessary planning certainty with the holding of an in-person ITB Berlin in early March. The current situation surrounding the pandemic, as well as the tightened travel restrictions and limits imposed on the numbers that can take part in large events made Messe Berlin take this step. “Naturally, we examined the possibility of postponing ITB Berlin until summer. However, after consulting with our partners we decided to retain the dates in early March. These are important for the travel industry, as the summer months are the main period for travel and tourism operations. The annual dates of ITB Berlin are deliberately chosen, as our customers mostly do business now or around March. For this reason we are strengthening the digital elements of ITB Berlin at the ITB Berlin Convention and Digital Business Day. We are doing everything to support a travel industry hard-hit by the pandemic and in 2022 are planning a series of additional services and events in virtual and in-person formats“, commented Martin Ecknig, CEO of Messe Berlin.
With its Digital Business Day on Thursday, 17 March, ITB Berlin will give tourism service providers around the world the opportunity to exchange views virtually, even without a physical stand, on itb.com and to come together for business, enabling them to generate maximum trade from any place in the world. As a virtual industry marketplace, even in these times of the pandemic and travel restrictions this event brings providers and buyers together at Speed Networking sessions from all over the world. The Digital Business Day is a further addition to the ITB brand family with the purpose of expanding an existing customer base to reach new audiences. The key themes will be networking and business and on-demand programme content. The event platform will already be available for matchmaking and scheduling appointments before the Digital Business Day on 17 March, including on mobile end devices.