Budding entrepreneurs who want inspiration to turn their idea into the next big thing in travel and MICE sectors are invited to sign up to a marketing workshop later this month, run in association with WTM London and IBTM World.

The Five Percent Roadshow promises insight, encouragement, and best-practice examples from those in the know during a six-hour online event that's jam-packed with seminars, breakout sessions and in-depth discussions as well as networking opportunities.

Leading the event is business expert Marcus Murphy, co-founder and CEO of The Five Percent, an international community geared toward inspiring, equipping, and facilitating actionable content for emerging and transitional entrepreneurs.

It's the first in a series of The Five Percent Roadshows and, as this workshop focuses on marketing, Marcus will be joined by The Five Percent's CMO, Nick Fisher.

There will be four sessions. The first, Defining Your Company Character Diamond, explains how a well-crafted character diamond can help entrepreneurs understand their own personal values and how that can be used to inform the messaging for their company. Session two is entitled: Discovering Your Ideal Customer Profile.

Session three covers how to Clarify Your Company Message, while session four, Turning Complete Strangers into Raving Fans of Your Business, looks at how to create aroadmap that will help people discover your brand, build a relationship with you, and become buyers who turn into raving fans.

This event is organized by The Five Percent Roadshow

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