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HICON - The Hospitality Innovation Conference (Hybrid Event)

Milan, Italy

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Over the past twenty years the hospitality industry has witnessed the fastest and most revolutionary changes in its history. The integration of the Internet, social media and digital communication has revolutionized accommodation/hosting. Everything is now more direct, immediate and complex.

Moreover, guests' consciousness and competence have grown. Millennials, Generation Z, and digital natives, the guests of the future, are already present. The integration of technology in hotels affects each step in the customer journey, from the booking phase to the customer's retention and loyalty after the stay.

HICON - Hospitality Innovation Conference was born out of this scenario, an event entirely dedicated to the most advanced hospitality technologies.

This year’s event will be hybrid - taking place in Milan and online!

HICON - The Hospitality Innovation Conference (Hybrid Event) is organized by Teamwork Hospitality

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