HFTP Webinar: The What, Why and How of Digital Transformation

Dive into the elusive concept of digital transformation, gain insight into its evolving definitions and hear about real-life applications from industry professionals across multiple verticals in this sweeping session. The customer is central to any digital transformation initiative, and presenters will give examples of which technologies enable a customer-centric transformation effort. Finally, take away real steps to commence a digital transformation in your own organization. This session will give you the insights to overcome any traps and tricks.

• Dan Surette - Chief Sales Officer - Omni Hotels & Resorts
• Daniel Connolly, Ph.D. - Professor - Drake University
• James Barton - Group Head of Business Transformation - Hotels Merlin Entertainments/LEGOLAND Resorts