Live session, co-hosted by techtalk.travel and h2c
Thursday, 20th January 2022 at 11 am CET

Insights on Artificial Intelligence (AI) and Machine Learning (ML) in Hospitality - How can AI and ML assist in personalization?

Michaela Papenhoff (h2c GmbH), Oliver Stotz (Lindner Hotels AG), Lijeesh Rajan (Rotana Hotels & Resorts), and Christin Haensel (h2c GmbH) will join host André Baljeu (techtalk.travel) to discuss the findings and implications of h2c's recent Global Automated Personalisation Study.

In this session we will discuss aspects such as:

  • What are the key findings and insights of the study regarding the role of Artificial Intelligence (AI) and Machine Learning (ML) in hospitality? How can hotel companies leverage these technologies for personalization?
  • What is the status quo of automated personalization in hospitality in terms of adoption, and what functionalities and technologies are available already?
  • What can usage and examples look like?
  • What are the key challenges with automated personalization in the hotel industry?
  • What to know about personalisation via the Internet Booking Engine (IBE), i.e. when looking at Attribute Based Selling (ABS) and personalised pricing?

Registration is for free. Join us live via Linkedin or Youtube and become part of the conversation.

This event is organized by techtalk.travel

For more information please contact Lea Jordan