Blockchain technology is directly connected to the concept of a utopian metaverse, as the ideal vision of embodied internet can only be achieved through decentralization. This is where blockchain technology comes in, providing a secure, transparent, and decentralized way of recording data, making it an attractive solution for various industries, including ours. In travel and hospitality, blockchain can be utilized for various purposes, such as tracking and distributing rewards points, coupons, or other loyalty program benefits. It can also be used to verify customer identities, prevent fraud, and improve the efficiency of supply chain management. Another potential application of blockchain technology in the travel industry is customer identity management, allowing for creation of secure and decentralized systems for storing and sharing customer information, such as passport and visa details. Additionally, blockchain can be utilized for digital payments and transactions, luggage tracking, NFT rewards, tokenization, collaborations with crypto-artists, utility NFTs, and more. What are some of the most exciting applications of blockchain in the travel and hospitality industry that you find intriguing?